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PPG: 2019 COLORTREND | PPG 2019 色彩流行趋势
2019年02月26日    阅读量:47052    新闻来源:PPG大师漆  |  投稿

2019 COLORTREND


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色彩让生活更美好

LIFE IS BETTER IN COLOR


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Despite the fact that colors representdifferent meanings across a variety of cultures, their impact on our everylives is undeniable. Colors is our earliest discoveries about the world, helpsus learn to identify our surroundings, and play on our most basic instincts,subverting our unconscious minds by appealing to our senses and our most innatesense of self.


尽管颜色在不同的文化中代表不同的含义,但它们对我们每一个人的生活的影响是不可否认的。色彩是我们对世界的最早发现,帮助我们学会识别周围环境,发挥我们最基本的本能,通过吸引我们的感官和我们最天生的自我意识来颠覆我们的潜意识。

 

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Because colors can trigger emotions, and helpcreate memories, color proficiency lends itself to an array of business assets.At PPG, our position as a color leader in multiple markets enables us toobserve and translate emerging global color trends for the benefit or ourclients from consumer goods to the automotive industry, and from residential tocommercial and industrial design, we proudly contribute to generating colorsideas and innovations. Our colors can be found across the board, coating amultitude of materials and surfaces, they help shorten product developmentcycles and ensure that products are enticing to their respective markets.


因为颜色可以引发情绪并有助于创造记忆,所以对于颜色熟练程度有助于一系列商业资产。在PPG,我们作为多个市场的色彩领导者,使我们能够观察和翻译新兴的全球流行色彩趋势,从消费品到汽车工业,从住宅到商业、工业设计,能为全球创造新的色彩理念和创新做出贡献,我们PPG非常自豪。PPG的色彩随处可见,覆盖了多种材料和表面,有助于缩短产品开发周期,确保产品魅力可以吸引到各自的市场。

 

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PPG offer insight and execution strategies thatencompass the entirety of the color lifecycle, through innovation andtechnology aimed at improving surface design and the application process. Weare constantly looking for ways to enhance our services, whether in delivery,consistency, and performance.


通过改进表面设计和应用过程的创新和技术,PPG为全世界提供了涵盖整个色彩生命周期的洞察力和执行策略。无论是在交付、一致性还是性能方面,PPG都在不断寻找提高我们服务的方法。

 

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AND AT THE HEART OF OUR CREATIVEECO-SYSTEM, LIES OUR DESIRE TO BRING THE DIVERSITY AND DEAUTY OF A WORLD OFVIBRANT, THOUGHT-PROVOKING COLOR TO OUR CUSTOMERS.

在我们创意生态系统的核心,PPG渴望为客户带来充满活力、发人深省的,具有多样性和丰富性的色彩世界。


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As always,PPG global experts begin their discovery path by looking at cultural shifts andconsumer’s mindsets that will impact design trends moving forward. The furtherwe move through the DESIGN SHANGHAI, we will unravel the moods, mindsets, anddesign directions behind the entire forecast.


一如既往,PPG的全球专家从关注文化变迁和消费者心态开始他们的发现之路,这将影响到未来的设计趋势。在设计上海展览上,PPG将会进一步地揭开整个预测背后的情绪、心态和设计方向。


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Our approach to color is uncompromisinglyholistic. PPG is dedicated to helping improve the performance of our businesspartners in a comprehensive and forward-thinking manner. From initial design,through engineering, application, sales and marketing, and ultimately, theconsumer experience, we hold true to our values and love of color, from thedevelopment stage to advanced solutions. And at the heart of our creativeecosystem, lies our desire to bring the diversity and beauty of a world ofvibrant, thought-provoking color to our customers.


PPG对色彩的态度是具有不折不扣的整体性。我们以全面和前瞻性的方式提高我们业务合作伙伴的绩效,为他们提供帮助。从最初的设计,到工程、应用、销售和营销,最终到消费者体验,从开发阶段到高级解决方案,我们都坚持我们的价值观和对色彩的热爱。在我们创意生态系统的核心,PPG渴望为客户带来充满活力、发人深省的,具有多样性和丰富性的色彩世界。


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